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Bob Sutton

Bob Sutton

Organizational Psychologist & Bestselling Author

To Scale Up Fast, Sometimes You’ve Got to Slow Down: Waze Shows The Way

February 20, 2015

This LinkedIn piece describes how Waze CEO Noam Bardin—despite pressures from investors to go in a hiring spree and to accelerate product development, instead instituted a hiring freeze and paused product development for six weeks so his people could figure out why most people who downloaded this navigation software soon stopped using it.   This is an interesting example of using temporary and constructive friction that forces people to stop and think about what is going wrong and how they can fix it.

(We didn’t write this Friction piece, but we include it because it illustrates constructive friction so well.)

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